Vans "Parade" Brand Anthem from rossangeles on Vimeo.
Co Director / creative - Joel Fox
Co Creative - Parker Jacobs
Edit by Ross Harris
Over two million views on Youtube
A behind the scenes video gives a peek into the madness.
We encouraged the parade goers and crew to instagram their production pics and tag them #vansparade. We ended up with over 500 pics.
![](https://freight.cargo.site/t/original/i/26f54cac3b94861d286418c2b5db5f1b4a75623378b4825f5bce18d5c9a854f6/F360_VansStreetParade_10_o.jpg)
I created our storyboards by combining my location scout photos with illustrations by Victor Courtright
![](https://freight.cargo.site/t/original/i/b171d3ff41c41e19952667ac8f9b931e32f39b2c7c7bb2b84ce994889d35866f/previz_1_o.jpg)
Original treatment / concept document.
![](https://freight.cargo.site/t/original/i/f649c7a5bb7ca7aa64f6f0f5dcd55287ce39f354accd6da4f8dfac6daa5a02d5/offthewall2_o.jpg)
![](https://freight.cargo.site/t/original/i/69a8ca504472bdca5bf471cedd4e171073f4b13db713f49d6d3e3c7cbb1b31d5/offthewall3_o.jpg)
Original concept sketches by Parker Jacobs.
![](https://freight.cargo.site/t/original/i/f039722c595902274b7d7215ed509873dfc117ec78a58b12abf4f3927eb7cc03/VanDoren_shoe_deathmobile_o.jpg)
![](https://freight.cargo.site/t/original/i/41d1f98f30fe257489425a8dd28f66b02b173dfd760271e8f5b8db615d27fb1e/legandary_heads_o.jpg)
Caballero, Steve Van Doren and I checking the final shot.
![](https://freight.cargo.site/t/original/i/41e0d54232a73a262748a69ba77e7b4b32d787619a9c7352083f3aeb420504dd/me_cab_Van_o.jpg)
Inspiration board images
![](https://freight.cargo.site/t/original/i/09048fb49271e11e0ff26965a931bc5746bd9771f768b701746019a80b07553b/iron-maiden_2_o.jpg)
![](https://freight.cargo.site/t/original/i/4c7a128c00ad3c90d986dc08c573c0c1c2317eeb713951a2989fc5855061cc2a/2883411139_13c17142ab_o_o.jpg)
![](https://freight.cargo.site/t/original/i/778f59cf9953e0ad6e1f3d00860f96d5d387d76a5dbf622b1404ee564c7365aa/tumblr_m96u47giYx1r7x5p3o1_1280_o.jpg)
![](https://freight.cargo.site/t/original/i/829c3b0923b5aade4bdcdcb98ac19d27d40c322d09f42a36d2c58e1edd2d472f/tumblr_mq52hmbxUI1qa8vdgo1_1280_o.jpg)
![](https://freight.cargo.site/t/original/i/dd86c5b03e949bb7ba5cbdb694b2ce667ebda655505651cadfae86effcee000c/where-the-buffalo-roam_o.jpg)
![](https://freight.cargo.site/t/original/i/0fae9a5e50fb1942bbf79860ce16d86fb9da29d9907f9faa3c8c36a11163b9db/shoe_size_o.jpg)
![](https://freight.cargo.site/t/original/i/7e9905e4aefbad669e74d79b30bc62f7db36ae3147e24901aec1eaf9b3aa0b7b/bigshoe_color_o.jpg)