Vans "Parade" Brand Anthem from rossangeles on Vimeo.
Co Director / creative - Joel Fox
Co Creative - Parker Jacobs
Edit by Ross Harris
Over two million views on Youtube
A behind the scenes video gives a peek into the madness.
We encouraged the parade goers and crew to instagram their production pics and tag them #vansparade. We ended up with over 500 pics.
I created our storyboards by combining my location scout photos with illustrations by Victor Courtright
Original treatment / concept document.
Original concept sketches by Parker Jacobs.
Caballero, Steve Van Doren and I checking the final shot.
Inspiration board images