Our friends at Levis asked us to create a video installation for their newest store in Wuhan China. The goal was to wrap the entire building in liquid blue creating a seamless abstraction of their famous indigo dye process. Needless to say we got freaky with it. So much fun to get to work in this mega scale.
Directed by Joel Fox and Ross Harris
Shot and edited by Joel Fox
Produced by Ross Harris, Joel Fox and Jennifer Jordan Day
Creative Direction Joel Fox, Ross Harris and Jennifer Jordan Day
Commisioned and produced by Renee Perdomo for Levis