When Levi’s came to us to create content for the new Shanghai store we decided to play with the iconic elements of the brand. The Red Tabs and Copper Shanks and rivets floating in a bright blue sky. We took a couple detours into deep space and a lava lamp in our experiments to get there though. So excited how this one turned out. Almost entirely created in camera with very minimal VFX compositing.
Directed by Ross Harris, Joel Fox and Jennifer Jordan Day.
Photographed by Ross Harris. VFX by Joel Fox.
Production Design Ross Harris, Jennifer Jordan Day and Joel Fox.
Produced for Levi’s by Renee Perdomo
Creative Direction by Gregory Gordon