For the 150th anniversary of the 501 we decided to put the humble copper rivet under the microscope. Literally. The rivet is the defining innovation that created the 501. We not only wanted to shower in them but blow them up to dinner plate size to really get a good look at them in a way that has never been done before. 


Cuff Stuff

Cuff Stuff Stills

Concepted, Directed, Produced, Fabricated, Art Directed, Casted, Styled and Captured by Ross Harris, Joel Fox and Jennifer Jordan Day.
Commisioned for Levi’s by Renee Perdomo. 
Levi’s producer Alexandra List.
On site digital installation Andrew Bornand.